Former AppLift CEO Tim Koschella is launching a company called Kayzen to help app marketers bring their programmatic ad buying...
Year: 2019
Facebook will distribute $300 million across multiple local news projects over the next three years to support newsrooms and help...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Doubled Up DoubleVerify has acquired the Finnish contextual ad...
NBCU is not getting left in the dust as competitors like Amazon, AT&T and Disney plan their direct-to-consumer (DTC) streaming...
As clients tighten their belts and put accounts up for review, IPG media agency UM is focused on working strategically...
In recent years, buyers have flocked to private marketplaces to avoid the fraud, hidden fees and low-quality ads they saw...
There’s no rest for direct-to-consumer mattress marketers.“We’re constantly running tests,” said Scott McLeod, co-founder of DreamCloud, a mattress startup housed...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Video Jockeys Amazon has a monster ad business, but it’s...
Amazon’s release Thursday at CES of a free, ad-supported streaming video channel called IMDB Freedive could provide an opportunity for...