IAB: CPM Declines Vary By Channel, And Why The 2020 Digital Ad Outlook Isn’t So Bad

An IAB report on COVID-19’s impact on ad pricing, released Thursday, found that the impact of sell-side CPM declines vary across media channels and supply sources. On the buy side, advertisers might have paused spend, but it’s not totally turned off, and large companies developing contactless ways of doing business should inspire some optimism within… Continue reading »

The post IAB: CPM Declines Vary By Channel, And Why The 2020 Digital Ad Outlook Isn’t So Bad appeared first on AdExchanger.

AdExchanger