To promote the summer launch of its seltzer brand, Barefoot Wines shot a commercial in January featuring a crowded pool party. Then the coronavirus happened. “We are still very committed to the launch of the seltzer and we believe in the spritzer – but we are a brand that’s consumer-first,” said Barefoot Wines VP of… Continue reading »
The post How Barefoot Seltzer Remixed Its Big Summer Launch Amid The Coronavirus appeared first on AdExchanger.
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