Programmatic

Adobe Exits The Managed Service Business – What Does It All Mean?

Managed service just isn’t worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based network buys within Adobe Advertising Cloud. “These offerings are no longer core to our overall value proposition of delivering customer experience management, nor are they contributing to our subscription-based bookingsContinue reading »

The post Adobe Exits The Managed Service Business – What Does It All Mean? appeared first on AdExchanger.


AdExchanger