Video Ad Server Extreme Reach Brings On Oracle Sales Leader As CRO

AdExchanger |

Extreme Reach, whose video software helps brands (Coca-Cola, GM, Ford) and agencies manage creative rights as well as TV and video ad delivery, has hired former Oracle sales VP Bill Bagshaw as CRO. Extreme Reach’s former head of client services and sales, Patrick Hanavan, will become chief client officer. Bagshaw’s responsibility will be to getContinue reading »

The post Video Ad Server Extreme Reach Brings On Oracle Sales Leader As CRO appeared first on AdExchanger.

Read more

Adobe Doubles Down On Yield Management For TV Publishers

AdExchanger |

Adobe made a big upgrade to its multidevice ad-delivery system Adobe Primetime on Wednesday. The platform, TV Media Management, improves the way Primetime users package and price TV audiences and content. “TV Media Management allows you to see where there may be contention for impressions if certain TV deals close and the best place toContinue reading »

The post Adobe Doubles Down On Yield Management For TV Publishers appeared first on AdExchanger.

Read more

As Media And Mar Tech Merge, TV Ads Get Smarter

AdExchanger |

Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle, the companies said Tuesday, allowing video and TV planners to use CRM data to inform video ads served by Innovid. Conversely, those marketing cloud customers can apply intent data from their mobile, desktop and OTT video campaigns to their broader marketingContinue reading »

The post As Media And Mar Tech Merge, TV Ads Get Smarter appeared first on AdExchanger.

Read more