Managed service just isn’t worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,”Read more
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating itsRead more
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drinking Up Data AB InBev, the beer and beverage conglomerate, is making a big play for data and digital assets. ZX Ventures, AB’s investment vehicle for new markets and technology, just bought the UK-based subscription beer service BeerBods, FoodBev Media reports. And that came
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe On A Cloud Adobe bragged about its customer data platform Tuesday on the company’s second quarter earnings call. The marketing clouds are going for broke this week on the CDP front – Adobe, Salesforce and Oracle all made CDP-related announcements – but Adobe
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Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with increased pressure from privacy regulation as well as Apple ITP and Firefox ETP. Because of the amount of change going on in the DMP landscape, the analyst firm gave particular weight to a company’s vision.
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Adobe launched a cloud product suite for retail and ecommerce technology services on Monday. The Adobe Commerce Cloud is the fourth Adobe cloud offering, joining the Experience, Advertising and Analytics clouds. The core of the new commerce package is the Magento ecommerce platform Adobe acquired a year ago for $1.68 billion, that’s now been integrated
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Buying beer online may be uncommon, or downright illegal in some states, but that isn’t stopping Anheuser-Busch from investing heavily in ecommerce. Except, with beer such a poor ecommerce converter, the world’s largest beer brewer is focusing on merchandise and apparel to generate online sales and shopper data. Branded merch is insignificant compared to beer
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Adobe is betting big on Experience Cloud, which houses all of its marketing, analytics and advertising solutions, as a major growth area for its business. “All the meetings that [we] have, whether it’s with CEOs, CMOs or CIOs, they’re absolutely reflecting the urgency of digital engagement and an appetite to work with Adobe,” CEO Shantanu
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If you’re a mature marketing technology platform: Congrats. 2018 was your year and the future looks bright. But if you’re an ad tech company without a unique value prop that’s jonesing for an exit, apologies, the outlook remains fairly bleak. Although digital advertising is still growing – it’s a $100 billion market today – Google and Facebook
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Audio ads should be personalized, too. That’s the thought behind Adobe’s partnership with A Million Ads, which powers dynamic creative optimization in digital and programmatic audio, announced Monday. Adobe launched programmatic audio capabilities in July 2017, after receiving an uptick in demand from its customer base, said Justin Merickel, VP of media optimizer at Adobe
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