Programmatic

TEGNA And Alphonso Court Advertisers With The Promise Of Local TV Measurement

Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however, has historically been a problem, and there hasn’t been enough data for broadcasters such as TEGNA to properly track user journeys to completion. On Wednesday, Alphonso, TEGNA’s long-time attribution and TV data partner, added TVContinue reading »

The post TEGNA And Alphonso Court Advertisers With The Promise Of Local TV Measurement appeared first on AdExchanger.


AdExchanger