If there is one term dominating the headlines right now, it’s AI. With the promise to transform the world as...
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'Conscious consumerism,' the commitment to making purchasing decisions based on social, economic and environmental impact, is on the rise. 63%...
Prime Video is playing with ads now, making it the latest entrant to the AVOD streaming wars. Consumers and advertisers...
Hershey has launched two short videos in the run-up to its Super Bowl 58 campaign for legacy brand Reese's, using...
Are you curious about the ever-changing retail landscape? This week on The Speed of Culture podcast, we're talking to Rick...
AUCKLAND, Tuesday: Colenso BBDO has teamed up with Toybox Animation to create Mouthville – an idyllic town inside a mouth...
As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In...
After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the...
Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Drizl Before The Storm New retail media...