Hershey has launched two short videos in the run-up to its Super Bowl 58 campaign for legacy brand Reese’s, using over-the-top sight gags to tease a “big change” to its beloved product. The company won’t specify what that “big change” is just yet, but the creative from independent agency Erich & Kallman aims to make…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion