When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a lot has changed in the past four years. Now, as Google finally begins acting on those plans, the death of the third-party cookie is looking a lot more like opportunity than […]
The post Cookies Will Finally Die In 2024: Here’s Why Advertisers Should Celebrate The Upgrade. appeared first on AdExchanger.
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