As TV networks launch or acquire ad-supported streaming services (AVOD), they have a big opportunity to reinvent the broken ad experience for both viewers and media buyers. And while these networks have the opportunity to bring their AVOD learnings back to linear, the OTT networks can also learn a lesson or two from the linear… Continue reading »
The post What Linear TV And AVOD Sellers Can Learn As Their Worlds Collide appeared first on AdExchanger.
