Hey readers, welcome to the AdExchanger Commerce weekly, where we have the news and trends marketers need to know in...
Sellers
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying. The post Viant...
Amazon Prime Day was a smash hit in terms of sales. Now, many brands must prove that two of their...
Ad industry veteran and event stage mainstay Amanda Martin is taking on a new role as Mediavine’s SVP of partnerships...
Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies. The...
Domain blocking, the industry’s go-to approach for demonetizing sites that host pirated content, is set up to fail. The post...
Whereas brands and DSPs are whittling down the number of supply paths they use to purchase ad inventory, publishers are...
In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit...
Real estate franchise Coldwell Banker, like the rest of the housing biz, has been targeting buyers who might be in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gotta Spend Money To Spend Money Amazon’s ad business...