Consent management platform (CMP) vendors are largely overpromising what their solutions can do out of the box, earning them an...
Month: July 2020
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bot-And-Mouse Game The low-hanging fruit of ad fraud is...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
TripleLift Chief Privacy Officer Julia Shullman has been digging in to understand ad tech from the beginning. “When the legal...
This is the ninth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ,...
Relatively speaking, business started to look up for American Airlines, the company said during its Q2 earnings call Thursday. But...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
King Arthur Baking Company is in the rare position of being more relevant than ever during the COVID-19 pandemic. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pod Race Podcasting is a relatively small market,...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... The post Comic: Virus Protection appeared first on AdExchanger. AdExchanger