Sydney-Ak combo for Visa

AUCKLAND, Today: 97 per cent of Kiwis say they will shop local and support small businesses as the country continues to band together in the wake of Covid-19.

Against this background, six NZ business owners will soon be in the spotlight, thanks to Visa’s new digital campaign – a joint Aussie-NZ effort – which encourages shoppers to support New Zealand’s small business sector.

Clemenger BBDO Sydney created the campaign, which was shot by Flare BBDO – a bespoke production/content company based in the Colenso BBDO complex at 100 College Hill.

“76% think retailers should have an online presence, and 74% per cent think retailers should accept digital payments.”

Auckland-based Visa NZ/South Pacific manager Marty Kerr, says Where You Shop Matters aims to support small businesses’ to survive and ultimately to thrive.

“Visa has always proudly supported small businesses to grow through technology and payment innovation, and we’re using the power of our global brand to help businesses move online,” Kerr said.

A YouGov survey of 500 New Zealanders in July found 97% will shop local and support small businesses as they recover from the pandemic.

Shoppers are also turning to digital – three in four (76%) think retailers should have an online presence, and 74% per cent think retailers should accept digital payments.

• View the 15sec spot below:

• flarebbdo.com/auckland
• www.anthem.co.nz
• www.visa.co.nz/whereyoushopmatters

CREDITS

Creative agency: Clemenger BBDO Sydney
Social media agency: Kamber Australia
Media agency: Starcom AUNZ
Production company: Flare BBDO, New Zealand
PR/Communications agency: Anthem NZ