My/Mo Mochi Turns Ice Cream From a Dessert Into a Snack

Despite its home in the freezer aisle–and its ice cream center– Russell Barnett, the managing director and CMO of My/Mo Mochi Ice Cream, sees the product not as a dessert, but a snack. “A snack that happens to be frozen,” joked Barnett. Barnett dove deep into all the ways My/Mo Mochi is taking the niche,…
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