Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code, fiddle with it to make sure it works with all of their supply-side platforms (SSPs), create default settings and timeouts and then test that the whole shebang is functioning properly. While that’s doable for a… Continue reading »
The post OpenX Launches A Prebid Solution For Small And Midsize Pubs appeared first on AdExchanger.
