CEO Jeff Green admits the DSP is edging into sell-side territory, but says it’s for the benefit of all players...
Solution
It offers advertisers the ability to automatically promote their hotels, flights, and destinations at scale. Adweek Feed
IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True...
Detroit Lions defensive end Aidan Hutchinson stars in Hanes' campaign to redefine comfort. Adweek Feed
The tech behemoth unveiled updates to DV360 campaigns at NewFronts. Adweek Feed
Publicis Groupe has announced it has entered into an agreement to acquire independent identity solution Lotame, in an update on...
AUCKLAND, Today: Bargain Box by My Food Bag is turning heads with its new Crowdometer campaign, right after scooping a win...
With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies...
AUCKLAND, Today: Expand your social campaign’s reach with TVNZ+ Social Stream, a smart and cost-effective way to turn vertical video...
"Market dislocation"--though a term most often reserved for economists and Wall Street analysts, it could aptly describe the state of...