NZME has revealed it will be the first digital partner in New Zealand to utilise Unified ID 2.0, an innovative...
Solution
Sharing enough detail without being overwhelming is a difficult balance to strike, and there’s no perfect answer. But one thing...
Seraj BharwaniChief Strategy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up. But traditional panel-based...
Nielsen has launched its enhanced Digital Ad Ratings Solution, Powered by Identity, in New Zealand. Forthcoming cookie deprecation is fundamentally...
Spotify and Integral Ad Science said Wednesday that they will team up to provide brand safety transparency through a tool...
In order to gain access to performance advertising budgets (and to prove out the power of publisher first-party data), Vox...
The post Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution appeared first on AdExchanger. AdExchanger
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OpenPath … To Cutting Out SSPs Wait, did...
Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its...