EDO expanded its EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’...
Solution
Virginia Governor Ralph Northam signed a data privacy bill into law on Tuesday. It's the second in the nation meant...
Add the term “privacy measurement” to your repertoire. On Monday, consent management platform Sourcepoint launched a tool to help ad...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Proprietary cookieless identifiers – seems like everybody’s got one these days. “It’s obviously reactive to the impending demise of the cookie,”...
If it wasn't already clear from skyrocketing streaming statistics and the company-wide reorganizations that shook up executive suites across the...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay...
TV measurement is hamstrung by household-level data. Despite the scale of set-top box and smart TV data, there’s no easy...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s All About Trust The political and cultural divide...