Key Insights Brands using the new biodegradable PHA material must provide clear consumer messaging about composting, experts say. Bacardi recently...
Solution
The Good Magazine Team: Editor Carolyn Enting, Commercial Manager Justine Jamieson, Digital Editor Hemma Vara. As a publication focused on...
Paper-based packaging is having a moment. As the consequences of a climate crisis become more top of mind for consumers,...
TV data science company EDO released an insights platform Thursday designed to help brands, agencies and broadcasters better plan linear...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and...
Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code,...
This year's Brandweek event arrives during an exciting, inspiring time of change and transformation. But the 2020 equity uprising isn't...
Marketers have historically siloed their known customers from their digital audiences, but that separation prevents brands from reaching consumers throughout...