TV measurement is hamstrung by household-level data. Despite the scale of set-top box and smart TV data, there’s no easy way to connect ad exposure on a television to a specific person within a household. “And if you don’t break TV data down to the person, it’s very difficult to do cross-media measurement or run… Continue reading »
The post TVision Launches Solution For Drilling Down To Person-Level TV Ad Measurement appeared first on AdExchanger.
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