Add the term “privacy measurement” to your repertoire. On Monday, consent management platform Sourcepoint launched a tool to help ad buyers make sure their media suppliers are up to snuff when it comes to privacy compliance, brand safety, brand suitability and data ethics. Privacy Lens, as it’s called, uses scanning technology to measure how well… Continue reading »
The post Sourcepoint Has A New Solution To Help Buyers Know If Publishers Are Privacy Compliant appeared first on AdExchanger.
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