Group Nine Media, publisher of NowThis, PopSugar, The Dodo, Thrillist and Seeker, is making a play for direct-response ad budgets, and it’s seeing encouraging early returns. The publisher launched its performance marketing solution, G9 Direct, in October and has billed it as a performance marketing agency that sits within the existing ad sales team. Using…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
T-Mobile Has Appointed Kristin Harrer As Senior Vice President and Chief Brand Officer
Taste paradise with Whittaker’s new Mango & Coconut block
Temu’s Advertising Avalanche Is Impossible to Ignore