CAPI Isn’t A Band-Aid For Cookie Deprecation. It’s An Essential Solution

With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI).  But that’s a dangerous assumption.  CAPI is a tool developed by platforms such as Meta, LinkedIn and Snap to help businesses track customer interactions and conversions directly from their server, bypassing […]

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