IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True Intelligence, which helps marketers connect their digital and CTV campaigns to real-world outcomes. Since 2021, IPG has been a closed operator for TTD’s Unified ID 2.0, which is an entity that’s authorized to use first-party […]
The post The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution appeared first on AdExchanger.
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