You know that feeling when you try to develop a post-cookie, privacy-focused advertising identifier but you end up getting sued...
UID2
IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True...
The Trade Desk has delivered another smash earnings report, with $ 585 million in Q2 revenue, up 26% year-over-year. The...
Roku announced an integration with The Trade Desk’s UID 2.0 identifier to attract new buyers and increase monetization per account...
The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ply Your Trade The Trade Desk successfully rode...
HP is using The Trade Desk’s UID2 product to improve targeting for CTV buys in a way that passes the...
While other ad platforms, including Google and Meta, saw spend declines, The Trade Desk beat the ad market again by...
Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as...
If addressable ad IDs are the new keys to the kingdom, then you’ll find The Trade Desk at Epcot this...