Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ply Your Trade The Trade Desk successfully rode...
UID2
HP is using The Trade Desk’s UID2 product to improve targeting for CTV buys in a way that passes the...
While other ad platforms, including Google and Meta, saw spend declines, The Trade Desk beat the ad market again by...
Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as...
If addressable ad IDs are the new keys to the kingdom, then you’ll find The Trade Desk at Epcot this...
The post IAB Tech Lab Declines To Be The Admin For UID2 (But Hope Springs Eternal) appeared first on AdExchanger....
In its quest for widespread adoption, Unified ID 2 has nabbed another important cosign. In an Adweek NexTech event on...
The Unified ID 2.0 (UID2), the programmatic industry’s open web advertising identifier, has steadily added to its partnership roster of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s Your Flavor? FuboTV was the first connected TV...