You know that feeling when you try to develop a post-cookie, privacy-focused advertising identifier but you end up getting sued for allegedly “secretly harvesting and monetizing directly identifiable user data from millions of US residents without their knowledge”? In late March, The Trade Desk was hit with a pair of class-action lawsuits in California, which […]
The post Putting UID2 Under the Legal Microscope appeared first on AdExchanger.
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