The Trade Desk’s Challenge – Make UID2 Work; OpenRTB Survives One Suit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ply Your Trade The Trade Desk successfully rode many waves of programmatic trends. It cut out first-gen DSPs when they tried leapfrogging agencies to go straight to brands. It navigated migrations to cloud data and managed queries per second to defeat other DSPs […]

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