Acxiom Preps Investors For Its Next Phase As RAMP

Acxiom had a solid quarter – although it would have been a bit more solid if it still had its Facebook relationship. On Thursday, the company reported earnings for its fiscal quarter ending June 30, with total revenue clocking in at $227 million, up 7% year over year. If Partner Categories, Facebook’s now-retired feature for third-partyContinue reading »

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The Big Story Podcast: IPG Buys Acxiom Marketing Solutions, LiveRamp’s Future And Sir Martin Wins Against WPP

This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts.  The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week. In our inaugural episode, Managing Editor Ryan Joe and staff writers Alison WeissbrotContinue reading »

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Arun Kumar: AMS Will Supercharge IPG’s First-Party Data Capabilities

Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing Solutions (AMS) into the holding company. The $2.3 billion acquisition, announced last week, gives IPG 1,600 data scientists, 200 product and technology specialists and first-party data on 2.2 billion global consumers. With AMS, IPG alsoContinue reading »

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Who Will Buy LiveRamp? A List Of Favorites, And Dark Horses

When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of a five- months-long strategic review of the business – and the start of the next big sales review process with LiveRamp. Acxiom already had opened a strategic review of LiveRamp but was intent on sellingContinue reading »

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IPG Makes A $2 Billion Bet On Data With Acxiom Marketing Solutions

Times are changing at IPG. The holding company used to tout its neutrality around data and technology, with CEO Michael Roth using the phrase, “Why buy it when you can rent it?” But IPG’s $2.3 billion acquisition Monday of Acxiom Marketing Solutions changes all that. “What’s interesting is the world has changed,” Roth said onContinue reading »

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IPG Acquires Acxiom Marketing Solutions

Looks like Acxiom Marketing Solutions (AMS) is an agency business after all. Interpublic Group said Monday it acquired Acxiom’s legacy data management business for $2.3 billion. AMS represents about three-quarters of Acxiom’s total revenue. Dennis Self and Rick Erwin will serve as co-presidents of AMS, which will remain a standalone unit aligned with IPG Mediabrands.Continue reading »

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Acxiom Working Out How To Maximize Value From A LiveRamp Sale

Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling them separately will drive more shareholder value, said sources close to the company. Interest in Acxiom and LiveRamp in particular heated up in March, after Salesforce bought the middleware tech company MuleSoft for $6.5 billion,Continue reading »

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Acxiom Is Shopping LiveRamp; YouTube Evolves Revenue Model

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboarder Offloaded? Acxiom is shopping LiveRamp, a linchpin of data-driven advertising, Mike Shields reports for Business Insider. LiveRamp, the strongest player in the data-onboarder category, would have many suitors, with marketing tech giants like Adobe, Oracle, Salesforce and IBM likely to make a bid.Continue reading »

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Acxiom CEO: ‘Signs’ That Facebook May Reverse Data Import Policy

Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday in a letter to advertisers. Read it. “We’ve seen some signs that Facebook is reconsidering the initial policy they issued last week on data imports in light of advertiser concerns that will have an economicContinue reading »

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