Acxiom Launches A Solution To Connect Direct And Digital Audiences

Marketers have historically siloed their known customers from their digital audiences, but that separation prevents brands from reaching consumers throughout their journey. To bridge that gap, IPG-owned Acxiom on Wednesday launched ConneCXions, a suite of solutions and software applications that helps marketers deploy consistent audience definitions, based on Acxiom’s first-party ID graph, across direct and… Continue reading »

The post Acxiom Launches A Solution To Connect Direct And Digital Audiences appeared first on AdExchanger.

AdExchanger