Sometimes, it feels like everyone and their mother claims to either be a customer data platform or have CDP-like capabilities, from indie startups to the major marketing cloud providers. But choosing the right provider is only half the battle. Marketers learned their lesson, often the hard way, back during the DMP days that mar tech… Continue reading »
The post Acxiom Aims To Help Clients Wade Through The Confusing CDP Landscape appeared first on AdExchanger.
More Stories
Macca’s spiciest burger ignites taste buds!
Why Caitlin Clark Will Be Worth It for Nike
Fintech’s On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both?