From AI personalization to outcomes-based measurement, here are the trends TV insiders are expecting. Adweek Feed
Landscape
CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad spend...
Sky TV’s acquisition of Warner Bros Discovery’s Three is the most significant shake-up in New Zealand’s media landscape in decades,...
This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to...
Industry leaders are turning to their younger colleagues to share thoughts and views on the future of the Kiwi media...
It takes more than one player to create meaningful change in sports, and few people see that more clearly than...
On this week's episode of Marketing Vanguard, host Jenny Rooney sits down with Squarespace chief creative officer David Lee to...
In this week's episode, Jenny sits down with Suzanne Kounkel, global and U.S. chief marketing officer at Deloitte to discuss...
In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review...
AUCKLAND, Monday: Online magazine The Spinoff has announced the extension of its partnership with oOh!media New Zealand – effectively an...