AdExchanger’s 2021 Identity Special Report takes the pulse of leading digital marketing executives on identity, privacy and the end of...
Landscape
When the International Association of Privacy Professionals (IAPP) started analyzing the privacy tech vendor landscape in 2016, there were 44...
With the massive shift to streaming throughout the past year, connected TV (CTV) represents the next wave of growth in...
This article is sponsored by InMobi Exchange. Addressability – how brands can reach specific audiences through advertising – is in...
Panels should be shepherding in this new era of data transparency--while simultaneously providing the necessary layer of person-level metrics that...
This week, as we head into Adweek's third-annual Challenger Brands Summit, we look at some of the notable speakers and...
This has been a difficult year in all facets of life and business, with the media industry grappling with job...
Lack of measurement has long deterred brands from investing heavily in podcasts. Apple, which has dominated podcast listening in...
Sometimes, it feels like everyone and their mother claims to either be a customer data platform or have CDP-like capabilities,...