Meredith introduced its Data Studio Monday, a platform built out of its extensive first-party data set to help brands better understand their consumers both on and off Meredith’s properties. Data Studio is a way for Meredith to diversify its revenue away from advertising and monetize its massive first-party data set. And it is also available… Continue reading »
The post Meredith Builds Data Studio To Power Brands’ Strategy – Not Just Activation appeared first on AdExchanger.
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