March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

OpenX Launches A Prebid Solution For Small And Midsize Pubs

Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code, fiddle with it to make sure it works with all of their supply-side platforms (SSPs), create default settings and timeouts and then test that the whole shebang is functioning properly. While that’s doable for aContinue reading »

The post OpenX Launches A Prebid Solution For Small And Midsize Pubs appeared first on AdExchanger.


AdExchanger