Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant lifts in ARPDAU (average revenue per daily user). “Publishers are pushing their ad networks to get into bidding, and we’re beginning to see a snowball effect,”… Continue reading »
The post In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web appeared first on AdExchanger.
