Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a...
Header
In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But...
What happens when your main monetization partner starts flagging your content as spam? Just ask Freecycle. The Freecycle Network is...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as...