In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But CTV is entirely its own thing. Doggedly following display practices can cost you time and money. A good example of this is header bidding, a term that’s found its way to CTV even though CTV […]
The post The Rules Of Header Bidding Don’t Apply To CTV. Here’s Why appeared first on AdExchanger.
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