The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use...
Bidding
Retail media may be hot right now – but retail search is a bit of a hot mess. Brands bid against...
Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a...
In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But...
Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys...
Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution...
Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including...
What happens when your main monetization partner starts flagging your content as spam? Just ask Freecycle. The Freecycle Network is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoop Deduped Open Bidding, Google’s alternative to header bidding...
The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply...