"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
Bidding
Starting in Q2 2021, bidding will be the only way to buy ads in iOS apps through Facebook’s Audience Network....
Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as...
Facebook’s Audience Network is seeing in-app bidding start to pick up some serious momentum. The number of publishers monetizing through...