Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a...
Bidding
In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But...
Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys...
Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution...
Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including...
What happens when your main monetization partner starts flagging your content as spam? Just ask Freecycle. The Freecycle Network is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoop Deduped Open Bidding, Google’s alternative to header bidding...
The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
The Trade Desk earned $ 1.2 billion in 2021, a 43% jump from 2020 and the first time the company...