Mastering the Creative Brief

AUCKLAND, Today: The Marketing Association has engaged MDS AdSchool programme leader Kate Humphries to conduct a one-day Mastering the Creative Brief workshop.

The MA blurb reads: “In Kate’s exciting workshop, you will learn to identify what an ideal creative brief looks like and explore the implications of Peter Field’s analysis of effectiveness, to understand why it is so important to master the creative brief.

“The workshop will be held at the Marketing Association, Parnell on Wednesday 9 September.”

“During the day, different thinking systems will be analysed to determine the best way to use them, throughout the briefing cycle, as well as some simple tools used for gaining better insights.”

The workshop will be held at the Marketing Association, 69 St Georges Bay Rd, Parnell on Wednesday 9 September (9am-5pm).

Tickets cost $ 595+gst.

• Book here
• Kate Humphries