“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Clair Bergam, associate director at The Media Kitchen. Imagine your client’s direct response business runs like a well-oiled machine. They depend on you to target certain customers with certain products, which you do with… Continue reading »
The post Getting Into OTT And Other New Channels? Here’s How To Expand Your Client’s Comfort Zone appeared first on AdExchanger.
