Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel...
Channels
Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has...
In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or...
As the owner of brands such as Pepsi, Mountain Dew and Gatorade, PepsiCo's core focus across its marketing is to...
Shark Week, hosted this year by actor Jason Momoa, is diving into the deep end on Discovery Channel with a...
There is no shortchanging the complexity of today’s media industry or the impact that the ever-expanding range of choice has...
The latest campaign from McDonald's in Romania centers around a young Chess prodigy that owes a debt to the character...
Music and culture publisher Warner Music Experience (WMX), which functions as the editorial division of Warner Music Group, launched three...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first...
In its first year under the Warner Bros. Discovery umbrella, Discovery's Shark Week is diving into the deep end with...