McDonald’s has long appealed to collectors with limited-edition Happy Meal toys and merchandise. The chain is scaling things up this summer with a nostalgic global campaign spotlighting some of its most popular keepsakes across the decades. Created by Wieden+Kennedy New York, “The Great Cup Odyssey” uses images that would seem at home in a Godzilla…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup