I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think...
Channels
AUCKLAND, Yesterday: Samsung TV Plus has surpassed 100 channels in New Zealand. Since launching in 2022, viewing time has skyrocketed...
The more new FAST channels there are, the harder it is for them to stand out to advertisers that have...
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel...
Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has...
In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or...
As the owner of brands such as Pepsi, Mountain Dew and Gatorade, PepsiCo's core focus across its marketing is to...
Shark Week, hosted this year by actor Jason Momoa, is diving into the deep end on Discovery Channel with a...
There is no shortchanging the complexity of today’s media industry or the impact that the ever-expanding range of choice has...
The latest campaign from McDonald's in Romania centers around a young Chess prodigy that owes a debt to the character...