“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Channels
A rose by any name will smell as sweet, sure. But attribution by any name doesn’t work the same. Marketers...
Chasing ad performance is a never-ending process. “There’s no chill in the performance world,” said John Sheldon, CMO of SmileDirectClub,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not So FAST FAST channels have been slow to...
Paramount+ is rolling out live programming channels on its service, which will give paid subscribers the option to watch shows...
By: Inder Singh, SVP Commerce, InMobi Jimit Doshi, Vice President, Head of Revenue and Operations, InMobi Commerce Retail media has taken...
AUCKLAND, Today: Ambient outdoor exponents Shout Media has added two specialists – Jay Drew and Olivia Innes – to its...
Shout Media has added two key members to its growing sales team. Jay Drew has joins as Senior Account Manager...
The first era of online shopping was independent merchants setting up their own sites. And the second era simply belonged...
A typical commercial for a wine brand might feature a sunset, a farm-to-table spread and discerning oenophiles swirling, sipping and...