Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels

In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or Max. But they’re missing out on the huge opportunities provided by smaller, long-tail CTV players. Advertisers will often give their tech vendors broad “block lists” of CTV channels where they don’t want ads to appear, […]

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