In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or Max. But they’re missing out on the huge opportunities provided by smaller, long-tail CTV players. Advertisers will often give their tech vendors broad “block lists” of CTV channels where they don’t want ads to appear, […]
The post Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs