The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run...
Beyond
AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months....
Across industries, marketing teams are navigating a brutal equation: shrinking budgets, leaner teams and rising performance pressure. In this environment,...
Plus, how Marzetti approaches discovery in a digitally influenced world. Adweek Feed
The brands that win on Super Bowl Sunday are the ones that understand how to show up around the game,...
Inside YouTube's strategy to blitz the Big Game with surrounding content. Adweek Feed
The app’s new Off-site Performance Analysis tool aims to quantify sales that occur far from TikTok Shop and TikTok ads....
Stanley 1913 has a plan for post-viral fame Adweek Feed
IAS' new AI agent analyzes live campaign data and can automatically apply brand safety and context controls inside marketers' preferred...
As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that...