Neon Nights

AUCKLAND, Today: oOh!media has transformed its Panorama sites across the country for a campaign to mark the merger of Neon and Lightbox under the Neon brand.

Sky’s Get it on Neon campaign has gone live on street furniture assets in Christchurch, Wellington, and Auckland, with attention-grabbing sites featuring special-build LED neon lights along with coloured bench wraps to maximise impact.

In addition to the special builds on the three Panoramas, the campaign includes classic bus shelter panels as well as Evoke and Shopalive assets in retail centres.

oOh!media NZ head of sales Ben Gibb said: “The Panorama sites offered massive impact at scale, and were an ideal choice to engage audiences in unique ways.

“We’re really throwing out a challenge to marketers to use our special build capability to execute the most creative ideas for their campaigns.

“We are literally putting the Neon name up in lights for this campaign.”

“In the case of Get it on Neon, it was a collaborative effort with our oOh!Studio team to come up with a striking execution.

“We are literally putting the Neon name up in lights for this campaign.”

Neon marketing manager Holly Phillips said: The ability to be creative at scale made the panoramas the perfect placement for the campaign.

“We want every Kiwi to know about the improved Neon offering with this merger, so the ability to create something so attention-grabbing, while retaining 100% share of voice in high profile locations, made it a no-brainer.

The campaign will run for two weeks.