Top Gum

AUCKLAND, Monday: Following the brand relaunch last year, Rainger & Rolfe and Healtheries have developed new advertising to promote the Gummies supplement range.

Kim Patterson from Healtheries said: “The campaign was created to convey product benefits and to continue an on-going conversation about health and wellbeing with New Zealanders.

“Once again the Bradleys are the star attraction.

“As always it’s about family, fun and healthy living – this time we see the playful antics and good natured teasing that reflect a healthy, happy bond between father and son.

“We had a lot of laughs producing this and it shows in the work.”

“The new Gummies range taste great, requires zero effort and come in different flavours including berry and tropical.

“But importantly from an advertising perspective, we wanted to convey a healthy dose of fun. This is the promise that reflects what Gummies supplements are all about”.

R&R CD Chris Long said: “We had a lot of laughs producing this and it shows in the work.

“I think we got some great performances and it’s been really fun seeing the next chapter in these characters’ story.”

The campaign is running now on all the major broadcast channels as well as social and digital channels.

CREDITS

Client: Healtheries
General Manager Sales and Marketing NZ: John Stanton
Senior Brand Manager: Kim Patterson
Marketing Executive: Gemma Fitzpatrick
Agency: Rainger & Rolfe
Creative Director: Chris Long
Copywriter: Will Macdonald
Account Director: Simon McKechnie
Production Company: InMotion
Director: Chris Graham
Producer: Rob Steele, Issy Stimpson
DOP: James Turnbull
Music, Sound Design & Mix: Peter Hobbs at Harmonic & David Liversidge at Big Tree Studios
Media: Zenith. (Media Planner/Buyer), ().
Media Planner/Buyer: Briar Ingledew
Business Director: Susan Benseman