December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

No professionals, thanks

AUCKLAND, Today: Auckland University Faculty of Law student organisation Rainbow Law has created a campaign that seeks to ensure that queer, genderqueer, and diverse sexual characteristics are topics for the general election in October.

It’s an important project but – as you’d expect with wannabe lawyers involved, it has zilch in the way of creativity (unless you count the colours of the rainbow) and no ad agencies were allowed anywhere near it.

The campaign runs mainly on social media.

Rainbow Law aims to create community and spearhead change for rainbow people. On Thursday 3 September, the organisation, alongside RainbowYOUTH, will launch its Rainbow Election 2020 campaign through its policy tool website. 


“As you’d expect with lawyers involved – the campaign involved no creativity (unless you count the colours of the rainbow), and no ad agencies.”


Through highlighting 15 issues, the policy tool will enable non-partisan information and ensure voters make an informed choice.

RainbowYOUTH executive director Frances Arns said: “The campaign highlights the importance of a tool to clarify which parties support rainbow communities:

“It can be really difficult figuring out who to vote for. Even if you know the issues that you care about, there is so much information out there, and it can be hard to read and process all of that.

“Tools like this one make it much more accessible to figure out which parties are going to deliver on the issues that are important to you.”

The Partners: RainbowYOUTH, Dunedin Pride, New Zealand AIDS Foundation, Qtopia, Te Ngākau Kahukura, Waikato QueerYouth, InsideOUT, QYouth, Intersex Youth Aotearoa, Intersex Awareness New Zealand, OUTLine, Gender Minorities Aotearoa, Outerspaces


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